The number of consumers who do their shopping online has increased each year since the advent of the internet. Unfortunately, so has online crime. The most common virtual crime is identity theft. Identity theft occurs when a hacker intercepts your financial information and uses it for his own purposes. It is estimated that over 100,000 UK residents are victims of the crime each year. How can you protect yourself?
The easiest way to ensure a smooth transaction is to only do business with companies you know. Of course, this is not always possible. After all, the thing most online shoppers enjoy most is comparison shopping, which means visiting new sites. If this is how you do your shopping, we strongly suggest that you start out small with an inexpensive order until the company proves trustworthy.
It is also important to confirm a business address or at least a phone number before you buy. If a company does not offer any kind of live customer service, it is probably best to move on. Trying to return damaged items or Personalised GIfts is incredibly difficult when a business does not have a valid contact number.
Next, you should read the privacy, security, and returns policies. Yes, we know, most people don't read them. And that is exactly what fly-by-night internet firms rely on to help them scam customers. As a general rule, all reputable online sellers post this information on their sites. If they do not, it is probably best to move on.
Last but not least, it is always best to use a credit card rather than a debit card when making a purchase. Credit card purchases are typically refunded when a case of identity theft or fraud is reported.
